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THE MEASURE FOR JAPAN BRAND

Principle strategy

Organize project committee

Set up a project committee in order to establish the brand effectively and efficiently in accordance with the programme plan such as marketing research, packaging material purchasing, sample development, presentation at exhibitions, and etc.

Invite marketing specialists

  • Establish the brand identity and develop advertising strategies depending on countries.
    (Concept advertisement, market price, naming, symbol character, promo word, etc.)
  • Establish original route from manufacturing to sales and develop efficient production system in line with market speed.
  • Establish distribution system for export.

Research market in order to select business model areas inside and outside Japan

  • Research competitiveness, lifestyle, food culture, and etc.
  • Research demands in overseas market, distribution channels, prices, business partners, currency exchange, regulations and customs.

Develop packaging material

Study packaging functionality (size, usability, material, etc.), disposal method, design, content indication, quality preservation period, etc.

Develop new product samples

  • Develop new products to provide wide variety of "Tabekiri" foods.
  • Expand products lines from "frozen dried fish" to "heat-processed dried fish", "bone-free dried fish" "heat-processed bone-free dried fish". Study commercialization of "based, fried, boiled, steamed" fish and develop samples.
  • Collect ideas from local residents and companies for new "Tabekiri" food and develop samples.

Research intellectual property related matter

  • Research and register international and domestic intellectual property related rights.
  • •Study strategies for counterfeit goods.

Public relations

  • Develop and maintain website in English and Chinese.
  • Prepare presentation at overseas exhibitions and shows (broachers, direct mail, business cards, etc.)
  • •Make PR video.
  • Respond to media (trade paper, newspaper, etc.)

Present "Tabekiri" food at domestic and overseas exhibition and shows

  • Gather opinions from visitors and professionals.
  • Conduct tasting events at culinary school in Tokyo and Aichi for industry participants.