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THE MEASURE FOR JAPAN BRAND
What's the Japan Brand Programme?
The Japan Brand Programme provides comprehensive support to various projects in local enterprises and organizations. It aims to develop new products/services which embody Japanese traditions/skills and build worldwide reputations in cooperation with the Chamber of Commerce and Industry (CCI) and the Society of Commerce and Industry (SCI).
The Programme offers support in concept making (e.g. formulation of basic branding strategy, SWOT analysis, analysis of the materials, etc.) and brand building and developing (e.g. development of prototype, marketing strategy, exhibition, sales promotion and PR, etc.
Japan Brand Programme Flow Chart
Reference: Small and Medium Enterprise Agency HP